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about us


Willocks started as a menswear store in Geraldton nearly 100 years ago. With the rise of surf wear in the 70's, Willocks began stocking Billabong, being only the second store in Western Australia to stock the brand, alongside Star Surf in Perth.

Since then, the surf wear side of Willocks rapidly grew, and the "menswear only" part of the store dropped over 20 years ago. In 2010 the store relocated from its original location to across the street in Marine Terrace, giving it double the floor space and allowing for more stock. 


Willocks Surf has now developed and grown to become a leading surf retailer and the largest independently owned and best stocked surf shop in Western Australia. 

Starting from only menswear, Willocks Surf now stocks products to suit every persons retail needs from fashion, surf, skate, accessories, footwear and travel.

Through our friendly customer service, on trend products and passion for surf retail, we aim to not only meet the needs of every customer, but to provide an experience right from when you walk in surprised, to walking out feeling satisfied.